Somewhat comparable to mystics' Seal of the Elder Sign which costs 5 exp. Both practically gives you an autosuccess.
Seal doesnt work as well if your stats are low and you need to put additional resources to succeed (arguably Preston Fairmont and sometimes Calvin Wright) but gives you the benefit of the investigator elder sign.
Stroke of luck also has a small chance of failure but can be used after revealing the token (and always gives +1 skill when commited).
In terms of the value of the elder sign, a lot of survivors have situational abilities that can be hard to quantify. Perhaps it's a moot point since (as far as I can recall) only Agnes Baker can take both cards. In her case, her elder sign just gives lots of stats. You'd be paying 5 exp just for an autosuccess where stroke of luck would only cost 2.
For most other investigators on average, the elder sign also gives you a 1.5 card advantage (like Mandy Thompson Harvey Walters, William Yorick, Silas Marsh, Father Mateo). 1.5 cards is worth about 2 exp (according to Emergency Cache and Lucky!).
So with seal of the elder sign you're paying 3 for the autosuccess and 2 for the side benefits. With stroke of luck, you're paying 2 for selective autosuccess after revealing a token (maybe that's worth 0.5 or 1 exp?).
In most cases you're paying only 2 exp for a around a 4 exp effect is a pretty good value exp wise. I think it might even be worth buying and rebuying for the last 2-3 scenarios of a campaign.